DIGITAL MARKETING | UX STRATEGIST
How do you create a unique online presence that can attract clients who are leerly of technology?
Role Web Designer
Skills Utilized:
-
Wordpress Site Development
-
Adobe XD
-
Competitor Analysis
-
Web Design
.png)
Overview
Lightworker Liv is a digital spiritual healer who offers e-courses and remote sessions for her clients. She wanted to increase her clientele and felt like her current website was a limiting her business growth. I was responsible for re designing the website to generate new leads.
Research & Challenges
Prior to the initial sketching for the website design, I researched her competitors websites. A common theme among the competitors was the text heavy website content due to the number of services offered. The challenges for this project was condensing the information on the services page in a way where the user was well aware of the service they where booking without crowding the space with excess text.
Solution
To ensure that her website didn't create eye fatigue for the user I changed the following:
-
Removed the background image. It did caused eye fatigue and the color of the text was not ideal.
-
Arranged the services page into a block style. The user could navigate using the arrows to determine which service they wanted to select.
-
Created a color palette that worked best for desktop and mobile usability.
After the website re-design, the client saw a 15% increase in revenue.